Peter Daniels has more than 19 years of experience in school communications, marketing, public relations and community engagement, serving school systems in California, Washington, and Hawaii. In addition to his responsibilities for WSLA, Peter is the Executive Director – Communication & Public Relations for the Puget Sound Educational Service District.
In Washington state, Peter previously held positions as Director of Public Affairs for Seattle Public Schools, Communications Director for Lake Washington School District, and Executive Director of Community Relations for Renton School District.
Peter holds a Master of Arts in Journalism from Indiana University – Bloomington and a Bachelor of Arts in Speech Communications from Boston College. In addition, he is certified as a trainer in the Leadership Challenge, Facilitative Leadership and completed the Federal Emergency management Agency’s Emergency Management Institute for Advanced Public Information Officers.
He has served as a presenter for the National School Public Relations Association and is the former president of the Washington School Public Relations Association (WSPRA). He is a WSPRA Learning and Liberty Award recipient and was recognized for his outstanding contributions to public education. Peter is also very active in community and educational organizations, serving on several boards and foundations.